**Anyone who is anyone in digital will be at Cannes Lions International Festival
of Creativity so we postponing this event until later this year. Please watch this
space for further information on the June breakfast.**

Digital media is a new frontier and the first to be out of the complete control
of the brand owner. The internet is democratic, so ownership is moving from
the brand (owner) to the consumer (user). It’s far more complex than anything
we’ve known before in its power, reach and nuance.

With this comes the need for brands to listen to their stakeholders with
unprecedented attention and intelligence and to be fully accountable – whether
for social responsibility, environmental impact, sustainability or even local
economic issues. Brands have long watched their consumers. Now consumers
are watching the brands and their behaviour – and they are harsh critics.

The customer really is king.

SIMON WATERFALL, director of Fray and former director of Poke and
ex-president of D&AD leads the discussion with other panelists and the breakfast
will be chaired by SIMON SHOLL, brand strategy consultant at Either/AND.